‘Today’s Homeowner with Danny Lipford’ Expands Internationally
By: Stephanie Greenwood
MOBILE, AL (September 28, 2018) The top-rated syndicated U.S. home improvement television show, “Today’s Homeowner with Danny Lipford,” is expanding its broadcast network internationally. This season, the show will air on Canada’s specialty TV network, The Rural Channel, making it available to 1 million new viewers beginning Sept. 28.
Founded in 2013, The Rural Channel (TRC) offers lifestyle and specialty programming to those living and working in rural areas of Canada. TRC is available via Shaw Direct satellite service, and is also carried by a growing number of cable firms throughout Canada.
Show host and namesake, Danny Lipford, recently launched the 21st season of “Today’s Homeowner,” which boasts an impressive weekly audience of 1.9 million U.S. viewers. Airing in 207 U.S. television markets, the show broadcasts to 90% of the country, reaching 109 million households. With its new Canadian distribution, “Today’s Homeowner” will be available to an additional 1 million viewers.
“I am thrilled that our Today’s Homeowner audience continues to grow,” Lipford says. “No matter where homeowners live, they never tire of quality, practical information to help them care for and improve their homes. Our broadcast network and audience have steadily grown over the show’s 21-year history, so this is just another step forward in our successful path. It’s a win for our show, and for our valued viewers, affiliates and sponsors.”
“Today’s Homeowner” will premiere on The Rural Channel Friday, Sept. 28, at 8 p.m. ET, which will be its regular broadcast time. The channel will offer additional airings of the show each week. The Rural Channel’s CEO, Bill Wilson, expressed interest in adding “Today’s Homeowner” to his lineup because of its straightforward and DIY approach to home improvement.
“Today’s Homeowner offers ready-to-use tips/strategies to people who are inclined to do the work themselves and get it done right the first time round,” Wilson says. “And, if they are not DIYer’s, it gives the homeowner a perspective to ensure the contractor is doing the job properly. In addition, Danny, Chelsea and the crew do a superb job of shooting sequences from the homeowner’s point of view. We know The Rural Channel viewers, many of whom are independent thinkers and innovators, will enjoy the Today’s Homeowner series.”
This season on “Today’s Homeowner,” viewers can look forward to even more practical information they can put to use immediately. Episodes will include several customization projects for kitchens and baths along with a garage makeover, multipurpose room renovation and, of course, trendy outdoor living and curb appeal improvements. Viewers will be excited to know the show’s popular contests, “Curb Appeal Makeover” and “Win Danny and His Crew,” will also be a part of this season.
About Today’s Homeowner Media
Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms including the top-rated, nationally syndicated “Today’s Homeowner” television show, now in its 21st season, and its radio counterpart, the nationally syndicated “Today’s Homeowner” radio show.
Additionally, the media brand hosts the top home enthusiast destination website, TodaysHomeowner.com, drawing more than 2 million monthly visitors, robust social media channels and the award-winning lifestyle blog and web series, “Checking In With Chelsea.” 3 Echoes Productions, the professional production arm of the brand, serves an impressive national clientele with expert video services.
Host and founder of the brand, Danny Lipford, is among the most sought-after home improvement experts in the country. The seasoned remodeling contractor and media personality served as the home improvement expert for CBS’s “The Early Show” and The Weather Channel for over a decade and has made more than 190 national television appearances on “FOX&Friends,” “Inside Edition,” “Morning Express with Robin Meade,” FOX Business Channel, “Rachael Ray” and more.
He travels the country making appearances as a brand ambassador and spokesperson, and contributes expertise to hundreds of popular magazines and online media outlets each year.
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