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Trafficmaster Allure Ultra Flooring

By: Jodi Marks

Trafficmaster Allure Ultra is a floating, resilient vinyl flooring with individual planks that click and lock together without glue for easy, DIY installation. It installs over most existing floors without the need for underlayment.

Allure Ultra gives the look of real wood and comes in a wide range of colors. It’s 100% waterproof, allowing installation in bathrooms, laundry rooms, and kitchens.

Allure Ultra vinyl resilient flooring is available at The Home Depot and carries a lifetime residential warranty. Watch this video to find out more.

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Jodi Marks: Now, when you think about your kitchen flooring, you’ve got several different options. You could install tile, you could put down a vinyl resilient sheet flooring, you can also do hardwood. Well, how about you marry all of those options into one product?

Take a look at this, this is Allure flooring. And you would think upon first glance that this is hardwood flooring; but you know what, it isn’t. I’ve got some planks down here that I’m going to pull up. This is actually resilient flooring. Can’t do that with laminate flooring, but take a look at it. It looks just like hardwood flooring and the great thing is, is you can install it just like you would laminate flooring with that click technology that holds it into place.

Now, it’s 100% waterproof, it’s very durable, easy to clean up, easy to install, you don’t have to use any underlayment underneath it when you install it, and it can go over most surfaces. As a matter of fact, it’s so durable, this has actually been used in commercial applications as well. So this is just a great option when you’re considering all of your options for your kitchen flooring.


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3 Comments on “Trafficmaster Allure Ultra Flooring”

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  • anthony paoletti Says:
    January 18th, 2018 at 3:06 pm

    is there any way to get scratches from furniture out of Allure ultra red cherry planks?

  • Allure Says:
    July 3rd, 2014 at 1:00 pm

    Thanks for the great video, Danny! Just wanted to stop by and let people know that there are official installation and maintenance guides available on Just go to the support center tab.

    Thanks again!

    Allure Outreach Team

  • tommy Says:
    December 21st, 2011 at 11:08 pm

    can one install this over an existing hardwood floor on a pier and beam home? if so,is a vapor barrier recommended? thanks Danny

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Trafficmaster Allure Ultra Flooring