Best New Products
Trafficmaster Allure Ultra Flooring
By: Jodi Marks
Trafficmaster Allure Ultra is a floating, resilient vinyl flooring with individual planks that click and lock together without glue for easy, DIY installation. It installs over most existing floors without the need for underlayment.
Allure Ultra gives the look of real wood and comes in a wide range of colors. It’s 100% waterproof, allowing installation in bathrooms, laundry rooms, and kitchens.
Allure Ultra vinyl resilient flooring is available at The Home Depot and carries a lifetime residential warranty. Watch this video to find out more.
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Jodi Marks: Now, when you think about your kitchen flooring, you’ve got several different options. You could install tile, you could put down a vinyl resilient sheet flooring, you can also do hardwood. Well, how about you marry all of those options into one product?
Take a look at this, this is Allure flooring. And you would think upon first glance that this is hardwood flooring; but you know what, it isn’t. I’ve got some planks down here that I’m going to pull up. This is actually resilient flooring. Can’t do that with laminate flooring, but take a look at it. It looks just like hardwood flooring and the great thing is, is you can install it just like you would laminate flooring with that click technology that holds it into place.
Now, it’s 100% waterproof, it’s very durable, easy to clean up, easy to install, you don’t have to use any underlayment underneath it when you install it, and it can go over most surfaces. As a matter of fact, it’s so durable, this has actually been used in commercial applications as well. So this is just a great option when you’re considering all of your options for your kitchen flooring.